Featured work
George + Powlett
ANAM 2017
ICON Developments
SIRAP
DAAC
Creative Victoria
Law Week 2016
Australian National Academy of Music
CNK Catering
S&A Stairs
Wake Exhibition
Strolling Players’ Spirit Lives On
Faymus
The Hugo
Dow NZ50 Retrospective
Christopher Elliott
Derek Swalwell Photographer
Sharyn Cairns
Regional Arts Victoria
Amaia
UnitingCare ReGen
42 Wills Street
Amaia
DETAILS

In the creation of new cosmetic brand AMAIA, we were presented with an exciting challenge. Carve a unique and authentic position in the saturated and over crowded competitive Australian market of beauty brands.

Founded on principles of natural elegance, simplicity and balance, we drew inspiration from the Australian landscape and its majestic colours, tones, and textures. Each cosmetic palette is defined by colour and purpose, influenced by great stretches of ocean, radiating deserts and deep sunsets.

This all encompassing project drew on all disciplines: naming, strategy, branding, art direction, copywriting and packaging.

Founded on principles of natural elegance, simplicity and balance, we drew inspiration from the Australian landscape and its majestic colours, tones, and textures. Each cosmetic palette is defined by colour and purpose, influenced by great stretches of ocean, radiating deserts and deep sunsets.