In the creation of new cosmetic brand AMAIA, we were presented with an exciting challenge. Carve a unique and authentic position in the saturated and over crowded competitive Australian market of beauty brands.
Founded on principles of natural elegance, simplicity and balance, we drew inspiration from the Australian landscape and its majestic colours, tones, and textures. Each cosmetic palette is defined by colour and purpose, influenced by great stretches of ocean, radiating deserts and deep sunsets.
This all encompassing project drew on all disciplines: naming, strategy, branding, art direction, copywriting and packaging.