The Australian National Academy of Music 2017 campaign allowed us to push the interpretation of classical music even further than before. ANAM wanted to turn up the volume. There was an even broader audience we were all confident of connecting with. With new captivating stories to be told, the students again played heroic roles in the season’s vibrant campaign. We tapped into the music school’s DNA. I AM ANAM was created as the confident title, headline and driving force behind capturing ANAM’s heart and soul.