The Australian National Academy of Music is a haven for exceptional young classical musicians who aspire to fulfil their potential as music leaders, distinguished by their skill, imagination and courage. Pioneering performance based training, ANAM embraces a determination to re-invent the classical world and adding a vibrancy to the Australian music culture.
Our 2016 brand campaign challenged ANAM’s positioning. There was an opportunity to create a stronger voice, and broaden their brand exposure to wider audiences. We wanted to tell a different story. We explored ‘what music looks like’ and championed the students’ energy, creativity and purity of passion.