Dow is a global chemical giant, in the markets of agriculture, consumers, energy, infrastructure and transportation. The Dow NZ50 Retrospective was produced to commemorate its 50 year history of business in New Zealand.
It was important the book was tactile, personal and natural, to reflect Dow’s passion for sustainability in agriculture and the environment. Every NZ employee’s name was foiled on the inside cover.
We engaged photographer Derek Swalwell to shoot majestic natural landscapes (via helicopter) around New Plymouth’s volcano in the north island. We also to captured the spirit of Dow through a series of artistic architectural shots of their manufacturing plants and striking portraits of their people.