Egg Unlimited is ‘the little bakery that could’. The artisan bakery specialise in miniature breads, pastries and cakes and have become one of Melbourne’s most in demand caterers.
Egg identified the emerging corporate market as a major opportunity for new business development. The rebrand and positioning was heavily targeted at this space. We put emphasis on communication around growing their catering service, the introduction of deluxe lunchboxes and a Wellbeing range.