Featured work
Brighton & Brighton Beach ELC
George + Powlett
ANAM 2017
ICON Developments
SIRAP
DAAC
Creative Victoria
Law Week 2016
Australian National Academy of Music
CNK Catering
S&A Stairs
Wake Exhibition
Strolling Players’ Spirit Lives On
Faymus
The Hugo
Dow NZ50 Retrospective
Christopher Elliott
Derek Swalwell Photographer
Sharyn Cairns
Regional Arts Victoria
Amaia
UnitingCare ReGen
42 Wills Street
George + Powlett
DETAILS

George + Powlett apartments is our latest residential property development branding project. After launching ICON‘s corporate brand identity we were engaged to develop their most prestigious project to date, set in the leafy and exclusive suburb of East Melbourne. Balanced contrasts play a pivotal role in the visual identity with every element of the marketing material reflecting the seamless connection between environment and structure. Inspired by the perfectly executed design of architectural practice Powell & Glenn, tension between light and shade, structure and nature and timeless precision were cornerstones behind the brand. We engaged renowned photographic duo Kate Ballis and Tom Blachford for series of abstract architectural pieces. To do this beautiful project justice, every detail throughout this brand suite was meticulously considered, to reflect the development’s offer of distinguished living.