A truly elevated brand. We continue to expand our relationship within the CSR family in conception and development of their designer oriented building product brands. The ceiling arm known as Ceilector, engaged us to rename, reposition and rebrand their business. It was another brand transformation to shape them as a design authority in the space. Himmel means sky and heaven in several European countries, the name connecting them to the product points of origin. The sky also represented an ever changing horizon and limitless possibilities.