Proudly made in Australia, Kerfird is a new boutique retail bedding brand we were engaged to create from the ground up. The concept was conceived to flip the tired industry on it’s head. Working closely with interior designers Pinto and Tuncer, our objective was to create a retail experience that was personal, intimate and ultimately simple. The first store opened in September 2017 at Westfield Doncaster, with a plan for national expansion. The brand promise – Simply Sleep.