Featured work
ANAM 2018
Wilson Lane
St. Collins Lane
Dumbo Feather Website
Sweet Greek Life Book
Christopher Elliott Design Website
Brighton & Brighton Beach ELC
George + Powlett
ANAM 2017
ICON Developments
Creative Victoria
Law Week 2016
Australian National Academy of Music
CNK Catering
S&A Stairs
Strolling Players’ Spirit Lives On
The Hugo
Dow NZ50 Retrospective
Christopher Elliott
Derek Swalwell Photographer
Sharyn Cairns
Regional Arts Victoria
UnitingCare ReGen
42 Wills Street
Parks Victoria

In 2012 we were engaged by Parks Victoria to look at refreshing their brand identity and brand guidelines. Acknowledging the breadth of their brand throughout the state, we could not alter their logo. However, we did introduce a brighter colour palette to refresh the brand. The project was essentially a cleansing exercise. We stripped back the layers to remove unnecessary complexity. Strategically we repositioned them as a contemporary, responsible, confident and relevant organisation.

The new suite of brand communication introduced a more emotive angle through design, imagery and language. The new stripped back style maximised clarity of information and space. The uncompromising structure allows the powerful location imagery to exist as the hero.