Featured work
The Maitland
ANAM 2018
St. Collins Lane
Brighton & Brighton Beach ELC
George + Powlett
Ugg Australia

What started out as a modest brand update and point of sale project, turned into a comprehensive brand evolution movement. The centrepiece of the new direction was a new eCommerce website to reposition the brand as a major player in the online retail marketplace.

We also introduced a new angle of brand expression which was turning Ugg Australia into a lifestyle brand, and connecting people with the product. We introduced a suite of emotive, inspiring and natural lifestyle imagery to engage the audience.


Results of the website redesign.
Monthly visits pre-launch 1,978.
Monthly visits post-launch 202,344.
84% bounce rate pre-launch.
28% bounce rate post-launch.
The pre-launch annual turnover in sales, is now being turned over in a fortnight.