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ANAM 2018
Wilson Lane
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Dumbo Feather Website
Sweet Greek Life Book
Christopher Elliott Design Website
Brighton & Brighton Beach ELC
George + Powlett
ANAM 2017
ICON Developments
Creative Victoria
Law Week 2016
Australian National Academy of Music
CNK Catering
S&A Stairs
Strolling Players’ Spirit Lives On
The Hugo
Dow NZ50 Retrospective
Christopher Elliott
Derek Swalwell Photographer
Sharyn Cairns
Regional Arts Victoria
UnitingCare ReGen
42 Wills Street
Ugg Australia

What started out as a modest brand update and point of sale project, turned into a comprehensive brand evolution movement. The centrepiece of the new direction was a new eCommerce website to reposition the brand as a major player in the online retail marketplace.

We also introduced a new angle of brand expression which was turning Ugg Australia into a lifestyle brand, and connecting people with the product. We introduced a suite of emotive, inspiring and natural lifestyle imagery to engage the audience.


Results of the website redesign.
Monthly visits pre-launch 1,978.
Monthly visits post-launch 202,344.
84% bounce rate pre-launch.
28% bounce rate post-launch.
The pre-launch annual turnover in sales, is now being turned over in a fortnight.