Sometimes the changes we make to organisations change lives. We have been fortunate to be part of a revolutionary branding project with leading alcohol and other drugs treatment and education agency UnitingCare Moreland Hall.
For the first time in UnitingCare’s history the franchise brand model was broken to allow us to build a distinctive independent identity and engage the community. We were even permitted to change the organisations name to establish relevance. Embracing this change has provided ReGen with the bold voice they needed to be influencers in the AOD sector. Through the central theme of optimism and hope we have changed the way the organisation is perceived, and shifted the AOD landscape.