Arts & Culture
Transformation through music.
Australian National Academy of Music
The Australian National Academy of Music (ANAM) is dedicated to the artistic and professional development of exceptional young classical musicians.
Working with ANAM for many years, we have continued to evolve and grow their brand, always drawing inspiration from the energy and creativity of their students.
Photography by Pia Johnson
The 2019 campaign shines a light on the energy and passion of the students, as well as reflecting the creative growth they undergo throughout their training at ANAM.
It was paramount that the campaign embraced a youthful spirit while still retaining a sophistication, aligning with the high calibre of training the academy provides.
Continuing on from 2017, the 2018 season campaign retained the ‘I AM ANAM’ theme and saw it become more intertwined with the core ANAM brand.
Working alongside photographer Pia Johnson, we presented a new visual direction inspired by the creative transformation students experience during their time at ANAM.
In 2017 ANAM wanted to turn up the volume, which saw the creation of ‘I AM ANAM’.
‘I AM ANAM’ became a central element of the campaign, with the students playing a key role in the season’s vibrant campaign.
When starting to work with ANAM in 2016 our aim was to strengthen the academy’s voice within both the field of music education, as well as in the wider classical music community. There was also an opportunity to broaden their exposure and connect with a wider audience.
We set ourselves the challenge of creating visual representations of music, as well as reflecting the sprit, creativity and passion of the ANAM students.