Retail & Hospitality
Food × Fashion.
St. Collins Lane Food Hall
More than simply a pit-stop for shoppers, St. Collins Lane Food Hall is a destination for dining, unwinding and meeting with friends and colleagues.
Food Hall launched with a vibrant, tongue-in-cheek campaign – challenging the common notion of a shopping centre food court.
Although Food Hall shares the confident sophistication of the St. Collins Lane brand, it also stands on it’s own – boasting an exciting and unique range of restaurants.
The pairing of unexpected photography with direct language captured the bold attitude St. Collins Lane envisioned for Food Hall.
The launch campaign was rolled out extensively throughout St. Collins Lane itself, as well as in both print and online advertising and across social media channels.