Arts & Culture
Championing creative Victorians.
Creative Victoria is a government body dedicated to supporting, championing and growing the state’s creative industries – spanning arts, culture, screen, design and more.
We were approached to develop a flexible visual language to wrap around their wide reaching organisation.
As the primary government body supporting Victoria’s creative industries, we approached this project from the inside out. Our objective was to capture the diversity, spirit and culture of Creative Victoria.
We developed a highly flexible graphic language that was then implemented across a wide range of brand applications, including documents, signage, advertisements and the Creative Victoria website.