Simply sleep.


Proudly made in Australia, Kerfird is a boutique bedding brand with a focus on rejuvenating the retail experience. With an expertly curated range, Kerfird simplifies the process of buying a new mattress.




Brand Strategy

Identity Design

Print Design

Environmental Signage


Interior design by Pinto Tuncer

Kerfird - Wordmark
Kerfird - Envelope
Kerfird - Envelope
Kerfird - Bag

The Kerfird brand was carefully applied across all retail touchpoints, including receipt envelopes and bags.

Kerfird - Brand Guidelines

A unique retail experience that was personal, tailored and ultimately, simple.

Kerfird - Signage
Kerfird - Store
Kerfird - Store
Kerfird - Store
Kerfird - Store
Kerfird - Store
Kerfird - Digital Screens