ReGen, formerly UnitingCare’s Moreland Hall, is a leading alcohol and other drug treatment and education service.
Brand Strategy & Naming
Departing from UnitingCare’s traditional franchised brand model, we were able to develop a distinctive and independent identity for ReGen. Embracing this change has provided the authoritative voice required to become an established influence in the AOD sector.
Focusing on the central themes of optimism and hope, were were able to shift the way the organisation had been previously perceived.