Retail
Ugg Australia
With over three generations of heritage, Ugg Australia are the only sheepskin footwear manufacturer with a tannery based in Australia.
When we began working with Ugg, what started as a modest brand update became a comprehensive brand evolution.
Sector
Services
Brand Strategy
Art Direction
Print Design
Photography
Website Design & Development
Introducing a new suite of lifestyle photography provided a new angle of brand expression for Ugg Australia, capturing the relaxed spirit and authentic heritage of the brand.
It was essential to stay true to the relaxed spirit of the iconic Australian brand.
Conquering the online marketplace.
The brand evolution was punctuated by a new online store which established the brand as a major player in the online marketplace.
The redesign saw monthly site visits increase from less than 2,000 to more than 200,000. Bounce rates were reduced from 84% to 28%, and the annual sales turnover is now being turned over in just a fortnight.
