Retail
Ugg Australia
With over three generations of heritage, Ugg Australia are the only sheepskin footwear manufacturer with a tannery based in Australia.
When we began working with Ugg, what started as a modest brand update became a comprehensive brand evolution.
Brand Strategy
Art Direction
Print Design
Photography
Website Design & Development
![Ugg Australia - Brochure](https://studiobrave.com.au/wp-content/uploads/2019/03/SB-UggAus-Brochure-HERO-01-1980x1320.jpg)
Introducing a new suite of lifestyle photography provided a new angle of brand expression for Ugg Australia, capturing the relaxed spirit and authentic heritage of the brand.
![Ugg Australia - Photography](https://studiobrave.com.au/wp-content/uploads/2019/03/SB-UggAus-Brochure-Photo-01-1980x1320.jpg)
It was essential to stay true to the relaxed spirit of the iconic Australian brand.
![Ugg Australia - Photography](https://studiobrave.com.au/wp-content/uploads/2019/03/SB-UggAus-Brochure-Photo-08-990x1485.jpg)
![Ugg Australia - Photography](https://studiobrave.com.au/wp-content/uploads/2019/03/SB-UggAus-Brochure-Photo-02-1485x990.jpg)
![Ugg Australia - Brochure](https://studiobrave.com.au/wp-content/uploads/2019/03/SB-UggAus-Brochure-02-1980x1320.jpg)
![Ugg Australia - Photography](https://studiobrave.com.au/wp-content/uploads/2019/03/SB-UggAus-Brochure-Photo-04-1485x990.jpg)
![Ugg Australia - Brochure](https://studiobrave.com.au/wp-content/uploads/2019/03/SB-UggAus-Brochure-03-1980x1320.jpg)
![Ugg Australia - Photography](https://studiobrave.com.au/wp-content/uploads/2019/03/SB-UggAus-Brochure-Photo-05-1485x990.jpg)
![Ugg Australia - Brochure](https://studiobrave.com.au/wp-content/uploads/2019/03/SB-UggAus-Brochure-04-1980x1320.jpg)
![Ugg Australia - Photography](https://studiobrave.com.au/wp-content/uploads/2019/03/SB-UggAus-Brochure-Photo-07-1485x990.jpg)
The brand evolution was punctuated by a new online store which established the brand as a major player in the online marketplace.
The redesign saw monthly site visits increase from less than 2,000 to more than 200,000. Bounce rates were reduced from 84% to 28%, and the annual sales turnover is now being turned over in just a fortnight.