Ugg Australia

With over three generations of heritage, Ugg Australia are the only sheepskin footwear manufacturer with a tannery based in Australia.

When we began working with Ugg, what started as a modest brand update became a comprehensive brand evolution.

Sector

Retail

Services

Brand Strategy

Art Direction

Print Design

Photography

Website Design & Development

Ugg Australia - Brochure

Introducing a new suite of lifestyle photography provided a new angle of brand expression for Ugg Australia, capturing the relaxed spirit and authentic heritage of the brand.

Ugg Australia - Photography

It was essential to stay true to the relaxed spirit of the iconic Australian brand.

Ugg Australia - Photography
Ugg Australia - Photography
Ugg Australia - Brochure
Ugg Australia - Photography
Ugg Australia - Brochure
Ugg Australia - Photography
Ugg Australia - Brochure
Ugg Australia - Photography
Conquering the online marketplace.

The brand evolution was punctuated by a new online store which established the brand as a major player in the online marketplace.

The redesign saw monthly site visits increase from less than 2,000 to more than 200,000. Bounce rates were reduced from 84% to 28%, and the annual sales turnover is now being turned over in just a fortnight.