Arts & Culture
Cultured Rebel.
Umbrella
For over 25 years, film distribution company Umbrella Entertainment has championed non-conformist, genre-defining cinema in Australia and New Zealand. Through a relentless pursuit to push boundaries, they are have carved out cult indie status in celebrating films for their originality and cultural significance. Our rebrand and repositioning signalled a contemporary shift and reflection of a bold and progressive vision.
Sector
Services
Brand Strategy
Identity Design
Website Design & Development
Motion Design
Collaborators
Logo animation by 3d2d
Digital Development thank etc ok
Website
A creative rebellion
Truth-telling is what led Umbrella’s rebellion. Through this ethos, we defined their new mission – To champion the creative vision and originality of filmmakers by curating, distributing, and promoting their stories, ensuring the world takes notice.
Shifting Mindset
We whole-heartedly embraced Umbrella’s unwavering spirit to support those filmmakers, creatives and visionaries that many distributors wouldn’t. Strategically we shifted their mindset to reveal and amplify their inner confidence.
