Retail
Life in colour.
AMAIA
In the creation of new cosmetic brand AMAIA, we were presented with an exciting challenge – carve a unique and authentic position in the saturated and competitive Australian beauty market.
Sector
Services
Brand Strategy & Naming
Art Direction
Identity Design
Packaging Design
Collaborators
Photography by Derek Swalwell
Awards
Bronze Award for Packaging
Best Design Awards
Founded on principles of natural elegance, simplicity and balance, we drew inspiration from the Australian landscape and its majestic colours, tones, and textures.
Colour palettes inspired by great stretches of ocean, radiating deserts and deep sunsets.
