Life in colour.

AMAIA

In the creation of new cosmetic brand AMAIA, we were presented with an exciting challenge – carve a unique and authentic position in the saturated and competitive Australian beauty market.

Sector

Retail

Services

Brand Strategy & Naming

Art Direction

Identity Design

Packaging Design

Collaborators

Photography by Derek Swalwell

Awards

Bronze Award for Packaging
Best Design Awards

AMAIA - Logo

Founded on principles of natural elegance, simplicity and balance, we drew inspiration from the Australian landscape and its majestic colours, tones, and textures.

Colour palettes inspired by great stretches of ocean, radiating deserts and deep sunsets.