Life in colour.
In the creation of new cosmetic brand AMAIA, we were presented with an exciting challenge – carve a unique and authentic position in the saturated and competitive Australian beauty market.
Brand Strategy & Naming
Photography by Derek Swalwell
Bronze Award for Packaging
Best Design Awards
Founded on principles of natural elegance, simplicity and balance, we drew inspiration from the Australian landscape and its majestic colours, tones, and textures.
Colour palettes inspired by great stretches of ocean, radiating deserts and deep sunsets.