Establishing an authentic life.
Inspired by Everlea’s family-orientated perspective and natural surrounds, the brand is bound by an uniquely illustrative approach.
Brand Strategy & Naming
Website Design & Development
Illustration by Tom Abbiss Smith
The Everlea story that centres around the notion of ‘Establishing an authentic life’. We collaborated with UK artist Tom Abbiss Smith to create an illustrative visual language reflecting the core themes of family, home, community and environment.
This illustrative approach is a creative expression of authentic contemporary family life, the quality and individuality of the townhouse designs, as well as the lush natural surrounds.
Alongside the crafted Everlea logotype, considered typography and brand language, the suite of illustrations are used to create a cohesive, vibrant and organic visual language across all customer touchpoints.
On-site signage highlights the connection between the Everlea brand and the verdant Keysborough locale.