George + Powlett
George + Powlett, located in exclusive East Melbourne, is ICON Development’s most prestigious residential development to date.
Every detail of our brand campaign for the boutique project was meticulously considered, reflecting the exceptional standard of the offering.
The architecture of George + Powlett, designed by Powell & Glenn, is informed by simplicity and balance. The sleek, minimalist design achieves harmony between light and shade, structure and nature, as well as a timeless sophistication.
All of these considerations were also instilled into George + Powlett’s brand identity.