Property
Boundless potential.
One Greys Avenue
Situated on the edge of Auckland’s vibrant CBD, One Greys Avenue is a contemporary residential development connected directly to the heart of the city.
Drawing inspiration from the area’s rich cultural fabric, we crafted a bold and eclectic visual identity designed to resonate with residents seeking a strong sense of place and connection to their urban surroundings.
Sector
Services
Brand Strategy
Identity Design
Art Direction
Print Design
Website Design & Development
Collaborators
Location photography by Kayle Lawson
Interior Photography by Sam Hartnett
Interior Styling by Sara Black
The wordmark is inspired by the verticality of the building, which was originally constructed in the 1970s as an office building and has been sustainably transformed into modern apartments.
One opportunity
Taking inspiration from the project address, our brand narrative ‘One Opportunity’ conveys a singular focus, rarity, and emphasises the strength in simplicity and clarity.
Auckland photographer Kayle Lawson was commissioned to capture the vibrant and bustling CBD.
A blend of artistic, textural imagery and targeted location images establish a vibrant energy that supports the brand’s visual narrative, evoking the essence of an afternoon and evening spent out in central Auckland.
