*Let’s clean up our act.


Re-Forme produces nature-friendly food packaging from renewable materials that can be recycled, composted, or will biodegrade in landfill.

Re-Forme’s differentiator is that their products have environmental benefit – no matter which waste stream they go down, making it almost impossible to make a mistake when disposing. In a time where there is an enormous reliance on the consumer to do the right thing, it was important that this process was made clear and simple.



Retail & Hospitality


Brand Strategy & Naming

Identity Design

Print Design

Website Design




Illustrations by Lennard Kok

Our strategy centred around shifting consumer behaviour and perception when it comes to recycling and composting. Our goal — to alleviate the guilt consumers experience as a result of conflicting beliefs and actions, and give them the knowledge and confidence to make the right decisions for the environment.

All in the name

The name ‘Re-Forme’ reflects their core purpose — the creation of reusable, recyclable, and 100% biodegradable packaging made from natural resources. Re-Forme products come from the earth and return to the earth.

Re-Forme - Business Cards
Stating the facts

Re-Forme connects with their audience through honest and transparent language, clearly communicating the benefits of the product range.

Re-Forme - Advertising

We commissioned Netherlands based illustrator Lennard Kok to bring personality and life to the brand, and to help further simplify a complex topic.

Re-Forme - Advertising