Corporate
Retail & Hospitality
*Let’s clean up our act.
Re-Forme
Re-Forme produces nature-friendly food packaging from renewable materials that can be recycled, composted, or will biodegrade in landfill.
Re-Forme’s differentiator is that their products have environmental benefit – no matter which waste stream they go down, making it almost impossible to make a mistake when disposing. In a time where there is an enormous reliance on the consumer to do the right thing, it was important that this process was made clear and simple.
Sector
Services
Brand Strategy & Naming
Identity Design
Print Design
Website Design
Packaging
Advertising
Collaborators
Illustrations by Lennard Kok
Our strategy centred around shifting consumer behaviour and perception when it comes to recycling and composting. Our goal — to alleviate the guilt consumers experience as a result of conflicting beliefs and actions, and give them the knowledge and confidence to make the right decisions for the environment.
All in the name
The name ‘Re-Forme’ reflects their core purpose — the creation of reusable, recyclable, and 100% biodegradable packaging made from natural resources. Re-Forme products come from the earth and return to the earth.
Stating the facts
Re-Forme connects with their audience through honest and transparent language, clearly communicating the benefits of the product range.
We commissioned Netherlands based illustrator Lennard Kok to bring personality and life to the brand, and to help further simplify a complex topic.
