Food × Fashion.

St. Collins Lane Food Hall

More than simply a pit-stop for shoppers, St. Collins Lane Food Hall is a destination for dining, unwinding and meeting with friends and colleagues.

Food Hall launched with a vibrant, tongue-in-cheek campaign – challenging the common notion of a shopping centre food court.

Sector

Retail & Hospitality

Services

Art Direction

Brand Campaign

Print Design

Collaborators

Photography by Jordan Drysdale

Styling by Stuart Walford

With photography by Jordan Drysdale and styling by Stuart Walford, we presented common food court items as the focus of a striking fashion shoot.

Although Food Hall shares the confident sophistication of the St. Collins Lane brand, it also stands on it’s own – boasting an exciting and unique range of restaurants.

St. Collins Lane Food Hall – Floor Decal
St. Collins Lane Food Hall – Floor Decal
St. Collins Lane Food Hall – Hoarding
St. Collins Lane Food Hall – Hoarding
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St. Collins Lane Food Hall – Hoarding

The pairing of unexpected photography with direct language captured the bold attitude St. Collins Lane envisioned for Food Hall.

St. Collins Lane Food Hall – Posters
St. Collins Lane Food Hall – Posters

Large format advertising in Dame Edna Lane.

St. Collins Lane Food Hall – Digital Screen

The launch campaign was rolled out extensively throughout St. Collins Lane itself, as well as in both print and online advertising and across social media channels.