Retail & Hospitality
Bringing a sweet dream to life.
Sweet Greek
Kathy Tsaples brings her passion for simple and sumptuous Greek food to life at her store, located at the Prahran Market.
We have established an ongoing relationship with Kathy, helping her nourish and grow the many facets of the Sweet Greek brand.
Brand Strategy
Identity Design
Art Direction
Print Design
Website Design & Development
It was vital that the Sweet Greek brand celebrated Kathy’s passion for sharing both her food and her culture. We highlighted this authentic spirit through a handcrafted approach to the visual language, including the creation of a unique hand-drawn typeface and a series of illustrated stamps.
“Celebrating life by cooking the food we love and sharing the table with our loved ones.”
– Kathy Tsaples
‘Sweet Greek Life: My Shared Table’ was the second cookbook we created with Kathy, this time celebrating food that brings loved ones together. Again working with the uncompromising team of photographer John Laurie and stylist Leesa O’Reilly, we were inspired by the honesty and heart ingrained in the dishes Kathy shares.