Bringing a sweet dream to life.

Sweet Greek

Kathy Tsaples brings her passion for simple and sumptuous Greek food to life at her store, located at the Prahran Market.

We have established an ongoing relationship with Kathy, helping her nourish and grow the many facets of the Sweet Greek brand.


Retail & Hospitality


Brand Strategy

Identity Design

Art Direction

Print Design

Website Design & Development

Sweet Greek - Business Cards

It was vital that the Sweet Greek brand celebrated Kathy’s passion for sharing both her food and her culture. We highlighted this authentic spirit through a handcrafted approach to the visual language, including the creation of a unique hand-drawn typeface and a series of illustrated stamps.

Sweet Greek - Logotype
Sweet Greek - Crest

“Celebrating life by cooking the food we love and sharing the table with our loved ones.”


– Kathy Tsaples

Sweet Greek - Books
Sweet Greek - Teatowel
Sweet Greek - Postcard
Sweet Greek - Book
Bringing people together.

‘Sweet Greek Life: My Shared Table’ was the second cookbook we created with Kathy, this time celebrating food that brings loved ones together. Again working with the uncompromising team of photographer John Laurie and stylist Leesa O’Reilly, we were inspired by the honesty and heart ingrained in the dishes Kathy shares.

Sweet Greek - Book
Sweet Greek - Book
Sweet Greek - Website Mobile
Sweet Greek - Website Mobile
Sweet Greek - Website Mobile
Sweet Greek - Website - Pullout