Property
Footscray reimagined.
The Hugo
Situated in flourishing Footscray, The Hugo is a boutique development by Faymus.
We were inspired by the unique vision of the project, as well as the vibrant spirit of the surrounding community.
Sector
Services
Brand Strategy
Identity Design
Art Direction
Brand Campaign
Print Design
Website Design
Collaborators
Illustration by Andy Murray
Photography by Sayher Heffernan
Website development by Simon Mundy
Footscray is now on the crest of a transformation as the place to be in Melbourne. When branding The Hugo, we found inspiration in the rich culture and diversity of the suburb and its community.
Under the theme of Footscray Reimagined, we commissioned artwork by Andy Murray and a photographic series by Sayher Heffernan.
We commissioned local artist Andy Murray to illustrate snapshots of life in Footscray.
We engaged photographer Sayher Heffernan to capture a beautifully honest side of the West.
