Footscray reimagined.

The Hugo

Situated in flourishing Footscray, The Hugo is a boutique development by Faymus.

We were inspired by the unique vision of the project, as well as the vibrant spirit of the surrounding community.




Brand Strategy

Identity Design

Art Direction

Brand Campaign

Print Design

Website Design


Illustration by Andy Murray
Photography by Sayher Heffernan
Website development by Simon Mundy

The Hugo - Brochure Cover

Footscray is now on the crest of a transformation as the place to be in Melbourne. When branding The Hugo, we found inspiration in the rich culture and diversity of the suburb and its community.

Under the theme of Footscray Reimagined, we commissioned artwork by Andy Murray and a photographic series by Sayher Heffernan.

The Hugo - Lifestyle Photo
The Hugo - Brochure Spread
The Hugo - Brochure Spread
The Hugo - Render
The Hugo - Brochure Spread

We commissioned local artist Andy Murray to illustrate snapshots of life in Footscray.

The Hugo - Map
The Hugo - Brochure Spread
The Hugo - Flipbook

We engaged photographer Sayher Heffernan to capture a beautifully honest side of the West.

The Hugo - Lifestyle Photo