Inspired impressionism.


Nestled within a leafy Balwyn neighbourhood, Threadneedle is a boutique residential development sitting harmoniously amongst the traditional residences of the surrounding streetscape.

Another collaboration with Wulff Projects, the campaign was an expression of natural tranquility and authentic connection to place.




Brand Strategy & Naming
Identity Design
Art Direction
Print Design
Website Design & Development


Illustrations by Jenna Vincent
Location photography by Gavin Green
Architectural visualisations by MR.P

Authentic connection to place.

The area surrounding Threadneedle has a rich artistic history, including being the home of the Heidelberg School art movement, later known as Australian impressionism. Artists painted en plein air (outdoors), capturing local landscapes and Australian life.

Aiming to evoke a sense of familiarity and home comfort, we engaged artist Jenna Vincent to capture the project’s architecture, landscaping and locality utilising a painterly style inspired the art movement.

A custom designed Threadneedle throw served as a purchaser gift and was featured in the display suite alongside framed campaign artwork.