All screens on.


Film Victoria has evolved into VicScreen.

This rebrand signals a new era for the iconic organisation, representing the true diversity of the Victorian screen industry – spanning film, TV, gaming and beyond.


Arts & Culture


Brand Strategy

Identity Design

Website Design


Logo animation by Cadre Pictures

Sonic branding by Sqeak E. Clean

Video editing by SIRAP

We developed a future-focused identity, supporting the agency’s mission to further establish Victoria as a global powerhouse in innovation and creativity within the screen industry.

Aligning with VicScreen’s new strategic vision, the brand heralds an exhilarating and transformative future for all creatives and storytellers across the state and beyond.