All screens on.


Film Victoria has evolved into VicScreen.

This rebrand signals a new era for the iconic organisation, representing the true diversity of the Victorian screen industry – spanning film, TV, gaming and beyond.


Arts & Culture


Brand Strategy

Identity Design

Website Design


Logo animation by Cadre Pictures

Sonic branding by Sqeak E. Clean

Video editing by SIRAP

We developed a future-focused identity, supporting the agency’s mission to further establish Victoria as a global powerhouse in innovation and creativity within the screen industry.

Aligning with VicScreen’s new strategic vision, the brand heralds an exhilarating and transformative future for all creatives and storytellers across the state and beyond.

Play Now

Presented by VicScreen, Play Now Melbourne is Australia’s inaugural international games market. The market, held at the iconic State Library of Victoria, saw an impressive suite of Australian developers pitch their games to international publishers, platform holders and investors.

We crafted a visual identity that embodies the transformative, progressive and innovative spirit of the local video game industry. The identity centres around a custom logotype combining elements of retro nostalgia and cutting-edge futurism, striking a balance between tradition and futurism. The use of an electric RGB green reinforces it’s positioning as a future-focused, digital-first conference.